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Beyond Affordability: The Smart Buyer’s New Priority
In today’s fast-moving property market, homebuyers are looking for more than just affordability. They're making smart, strategic investments that deliver on multiple fronts. 

What today’s buyers truly value is not just a property, but long-term security and meaningful returns.

Increasingly, their priorities reflect a blend of practical needs and forward-looking aspirations:

Long-Term Growth Potential
Savvy buyers are drawn to properties in growth corridors or transformation zones, recognising the upside of capital appreciation over time.

Functional, Future-Ready Designs
Homes are expected to offer more than aesthetics — layouts must be practical, adaptable, and aligned with evolving lifestyle needs.

Lifestyle-Centric Living
Connectivity, proximity to daily conveniences, and well-curated amenities have become essentials that shape purchasing decisions, not luxuries.

Financial Resilience
Affordability matters, but so does sustainability — buyers are seeking options that leverage CPF grants, tax incentives, and long-term financial stability.

Ultimately, the modern home is viewed not only as a place to live, but as a foundation for both lifestyle fulfillment and future security.

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Current New Launches
Penrith
District 03
Margaret Drive
  • 99 years leasehold
  • 2 blocks of up to 40 Storey
  • 462 units
  • Top target 2029
Zyon Grand
District 03
Kim Seng Road
  • 99 years leasehold
  • 2 blocks of up to 62 Storey
  • 706 units
  • Top target 2029
The Sen
District 21
Jalan Jurong Kechil
  • 99 years leasehold
  • 5 blocks of up to 10 Storey
  • 347 units
  • Top target 2029
Skye at Holland
District 10
Holland Village Way
  • 99 years leasehold
  • 2 blocks of up to 40 Storey
  • 666 units
  • Top target 2028
Otto Place (EC)
District 24
Plantation Close
  • 99 years leasehold
  • 8 blocks of up to 20 Storey
  • 600 units
  • Top target 2028
Aurelle of Tampines (EC)
District 18
Tampines St 62
  • 99 years leasehold
  • 14 blocks of up to 14 Storey
  • 760 units
  • Top target 2028
Parktown Residence
District 18
Tampines St 62
  • 99 years leasehold
  • 12 blocks of up to 13 Storey
  • 1193 units
  • Top target 2028
The Orie
District 12
Lorong 1 Toa Payoh
  • 99 years leasehold
  • 2 blocks of up to 40 Storey
  • 777 units
  • Top target 2028
Novo Place (EC)
District 24
Plantation Close
  • 99 years leasehold
  • 7 blocks of up to 18 Storey
  • 504 units
  • Top target 2027
Lumina Grand (EC)
District 23
Bukit Batok West Ave 5
  • 99 years leasehold
  • 10 blocks of up to 13 Storey
  • 512 units
  • Top target 2027
The Continuum
District 15
Thiam Siew Avenue
  • Freehold tenure
  • 6 blocks of up to 18 Storey
  • 816 units
  • TOP target 2027
Grand Dunman
District 15
Dunman Road
  • 99 years leasehold
  • 7 blocks of up to 18 Storey
  • 1008 units
  • TOP target 2027
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About Us
Our mission is to deliver an exceptional real estate experience defined by luxury, innovation, and your complete satisfaction. With a dedicated team of seasoned professionals, we guide you with personalized care and unmatched market expertise, ensuring every step of your journey to finding your dream home is seamless and rewarding.

While reasonable care has been taken in preparing this website, neither the developer nor its appointed agents guarantee the accuracy of the information provided. To the fullest extent permitted by law, the information, statements, and representations on this website should not be considered factual representations, offers, or warranties(explicit or implied) by the developer or its agents. They are not intended to form any part of a contract for the sale of housing units. Please note that visual elements such as images and drawings are artists’ impressions and not factual depictions. The brand, color, and model of all materials, fittings, equipment, finishes, installations, and appliances are subject to the developer’s architect’s selection, market availability, and the developer’s sole discretion. All information on this website is accurate at the time of publication but may change as required by relevant authorities or the developer. The floor areas mentioned are approximate and subject to final survey.